How Subscriptions Work

Lease-to-Own: Flexibility Meets Ownership.

The smartest way to keep your child on the perfect bike.

At Bike & Grow, we offer two great ways to ride: you can Buy It Now (and own it forever), or you can join our Lease-to-Own program.

While buying is simple, kids grow fast. Buying a high-end bike every 18 months gets expensive and wasteful. That is why we created the Lease-to-Own program—a hybrid solution that gives you the low monthly cost of renting with the financial benefits of ownership.

Why Choose the Subscription?

No “Dead Money”: Unlike a standard rental where your money disappears, our program builds “Bike Equity.” 75% of every dollar you pay becomes store credit.
Always the Right Size: When they hit a growth spurt, you don’t have to sell the bike. You just swap it.
Zero Maintenance Costs: Flat tires? Squeaky brakes? We fix them for free.

Below, you’ll find a detailed step-by-step guide that breaks down the entire process, making it easy to understand exactly how to get started and what to expect along the way. Let’s get rolling!

Choose the right bike

Browse our lineup of brand new high-quality, size-specific kids’ bikes — from balance bikes to trail-ready gear shifters.

Not sure which one fits? Try our interactive Help Me Choose wizard — it’s quick and parent-approved.

Can’t find a bike you love? We can provide any bike that fits your child or teen’s needs — just reach out and we’ll make it happen.

Choose a plan that grows with your kid

The Monthly Flex Plan

Maximum flexibility and short-term needs.

Our month-to-month subscription is perfect for families who are new to the area, testing the waters, or in the middle of a rapid growth spurt. You get the ultimate freedom to start, stop, or swap at any time.

Key Features:

No Long Term Commitment
Cancel Anytime, Hassle-Free
**75% of Every Payment Builds Your Bike Equity**
Full Service & Maintenance Included
Optional “Worry-Free Protection” Add-on

The Annual Value Plan

The smartest investment for budget-savvy families.

Our annual plan offers the best possible value and the most complete peace of mind. You lock in a significant discount on your subscription, and we include our top-tier protection plan for free. It’s the ultimate all-inclusive membership.

Key Features:

**Save ~20%** Over the Monthly Plan (2 Months Free!)
**Worry-Free Protection Plan Included FREE**
**75% of Every Payment Builds Your Bike Equity**
Full Service & Maintenance Included
Anytime Free Size Swaps Still Included

No matter which plan you pick, your family is part of the Bike & Grow program. You are always building equity, you always have our full support, and you always have the flexibility to adapt as your child grows.

Simple for you. Fun for them. And a smart investment for your family’s future.

Add protection and peace of mind

Life happens (especially with kids). Add:

Add-0n protection plan (included for free with annual plan) for damage or loss
A service plan — monthly tune-ups or our “Plus” plan with pickup and maintenance Your time is valuable — let us handle the upkeep – always included in our plans.

Build Your Equity

75% of your monthly or annual payment goes towards the equity of your bike.

An any point of time you can:

Swap to bigger bike for free and roll over your bike equity
Purchase the bike for the residual amount calculated as retail price (listed upfront on the bike page) less the equity collected
Return the bike if this program is not for you

Choose pickup or delivery

Once your order is confirmed, you can:

Pick it up locally
Have it delivered to your door, fully prepped, fitted to your child’s needs

Ride, Grow, and Choose Your Path

This is the best part. Your child is now riding a premium, perfectly fitted bike, and you have the complete peace of mind that comes with our All-Inclusive Membership. You handle the fun; we handle the rest.

As your child grows, your Bike Equity grows with them, giving you powerful and flexible options that traditional ownership can’t match.

SWAP: The “Growth Spurt” Insurance

When you notice their knees getting a little high, it’s time to swap up! Simply log into your account or send us an email. We’ll help you apply 100% of your accrued Bike Equity as a massive “trade-in” credit towards the next size bike. We’ll deliver the new bike and pick up the old one. It’s a seamless and financially smart way to ensure your child is always on the perfect-sized bike.

The BUYOUT

Has your child fallen in love with their bike? Ready to pass it down to a younger sibling? You can choose to buy out your bike at any time. We’ll apply 100% of your accrued Bike Equity to the bike’s retail price, and you just pay the difference. It’s a flexible, affordable path to full ownership.

The RETURN

If your family’s needs change, you have the freedom to simply cancel your subscription and return the bike. There are no hidden fees or long-term commitments with our monthly plan. We’ll schedule a free pickup. It’s complete peace of mind.

Pick the Perfect Bike

From balance bikes to geared trail riders — find the right size and style for your growing kid. Not sure? Use our Help Me Choose wizard. Don’t see what you’re looking for? We can lease any bike that fits your child or teen

Choose Your Plan

Go month-to-month for flexibility or lock in savings with a 12-month subscription. Either way, you’re in control. Ready to swap next size up? No problem! We allow for bike swaps anytime during your subscription regardless if it is monthly or annual.

Add Peace of Mind

Protect your ride with optional protection plan. Because life (and spills) happen. Monthly Tuneup is always included in your base subscription.

Make It Theirs

Customize the ride with helmets, lights, stickers, jerseys, and more — everything they need to roll in style.

Build Your Equity & Ride Happy

Pick up locally or have it delivered to your door. Setup is easy — fun starts immediately and best of all: 75% of your payments go towards bike equity!